TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
Latest In: buyer behavior
Parsnipp Launches GEO Platform Built on Real Buyer Behavior
Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…
News Brief May 28
Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief May 4
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…
Demanding Views July 14
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
Sitecore Enhances Buyer Data Offering With Reflektion Acquisition
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…
Industry News September 7
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution
I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…
Blog March 19
New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…
Industry News June 7
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