Latest In: buyer intent

AI in Marketing B2B marketing buyer intent customer engagement Iterable marketing operations personalization Priya Gill
DGR B2B customer engagement Iterable Priya Gill

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…

Feature May 27
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Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
Audience Explorer B2B audience data B2B marketing buyer intent Canada expansion DSPs Environics Analytics global data access Google DV360 Intentsify LiveRamp programmatic advertising The Trade Desk
Intentsify Expands Global Access to B2B Audience Data Diverse Market Segmentation and Consumer Demographic Insights for Inclusive B2B Marketing Strategy

Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs

Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…

News Brief May 18
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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5 Lesson from 2026 COSeries Startup marketing funnel infographic for business strategy

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)

Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…

Blog April 13
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HG Insights Platform B2B marketplace vector trading platform with computer, business to business software. Purpose of business to produce goods and services for another company. Trade relations between legal entities

HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…

News Brief April 8
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Devin Lynch is the Chief Growth Officer at Acclaro Semantic SEO for global demand generation

The Semantic SEO/GEO Revenue Equation: Best Practices for Building Global Content in the Age of AI Discovery

Global demand generation has typically followed a predictable model. First, build campaigns in English, translate (or transcreate) the…

Demanding Views March 20
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G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…

News Brief February 9
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From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation

Over the past few years, the automotive retail business has quietly become one of the most advanced testing…

Demanding Views December 26
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B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
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Meet The Buyer-Level Intent Platform ‘Revolutionizing' The B2B Intent Landscape

Meet The Buyer-Level Intent Platform ‘Revolutionizing’ The B2B Intent Landscape

B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their…

Blog June 14
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Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture

Clearbit Reveals Partnership With G2 Designed To Enhance Pipeline Discovery & Capture

Clearbit, a B2B data activation platform, built a new integration to action G2's buyer intent data alongside Clearbit's…

Industry News November 17
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