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G2 Launches Tools to Activate Trusted Buyer Signals

KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google,…

News Brief July 7
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G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…

News Brief February 9
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Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret 

More than half (59%) of global businesses regret at least one software purchase they made in past 18…

Blog November 27
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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