Treasure AI Launches Personalization Studio
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief October 23
Latest In: customer data
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Canva Acquisitions Expands Marketing AI Capabilities
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…
News Brief April 22
New AI-Powered Adaptive Identity Resolution Offered by Hightouch
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to…
News Brief August 5
Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals
Gartner's latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023," revealed that the two…
Industry News January 10
Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to…
Industry News September 16
Kronologic Raises $20M In Seed Financing
Kronologic, a calendar monetization platform, secured $20 million in seed funding in a round led by Signal Peak…
Financial News August 20
Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis
Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its…
Industry News June 25
Optimizely Acquires Zaius To Improve Digital Experience Creation
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX Updates CDP Platform For Improved Customer Data Management
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
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