Latest In: customer engagement

Acoustic Acoustic AI agentic AI Behavioral Intelligence customer engagement First-party Data marketing automation real-time marketing
Acoustic Launches Acoustic AI

Acoustic Launches Acoustic AI

Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…

News Brief September 4
AI AI personalization artificial intelligence B2B Buyer Experience behavioral signals buyer intent customer engagement omnichannel optimal channel segmentation
DGR Sophie Cheng Personalization Still Isn’t Personal Enough in B2B Marketings

Personalization Still Isn’t Personal Enough in B2B Marketing

In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…

Demanding Views July 10
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AI in Marketing B2B marketing buyer intent customer engagement Iterable marketing operations personalization Priya Gill
DGR B2B customer engagement Iterable Priya Gill

Iterable CMO Priya Gill Provides B2B Customer Engagement Insights: Demand Gen Report Q&A

Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust…

Feature May 27
AI personalization AI-driven marketing campaign optimization customer engagement Iterable marketing automation Nova Agent real-time AI relevance
Iterable Launches AI Agent Business person using tablet with virtual AI agents interface overlay. Concept of artificial intelligence, automation, machine learning, chatbot, and digital transformation.

Iterable Launches AI Agent to Scale Personalization

Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…

News Brief April 23
artificial intelligence Ashley Faus B2B marketing B2B sales B2BMX 2026 buyer journey content strategy customer engagement demand generation event marketing marketing funnel marketing metrics Zero-Click Content
Wed Key 1

B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground

For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…

Feature March 16
AI artificial intelligence B2B marketing trends community customer engagement SMS marketing text message marketing
Community Byline

How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…

Demanding Views May 9
buyer engagement buyer experience corporate gifting customer engagement customer experience Marketing personalization targeting
LIGHTFIELD STUDIOS — stock.adobe.com

Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey

We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…

Demanding Views January 5
advertising buyer engagement customer engagement Influ2 personalization personbased advertising targeting
Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
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terovesalainen – stock.adobe.com

ProTexting Integrates With Twilio To Help Enhance SMS Marketing

ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…

Industry News December 27
AI automation brand marketing branding customer engagement generative AI machine-learning personalization Sales strategies SOCi
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations

SOCi Genius Aims To Streamline Brand Engagements Across Company Locations

SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…

Solution Spotlight December 19
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