Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for…
Demanding Views July 10
Latest In: customer engagement
How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies June 18
Insider One Acquires Bluecore
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Iterable Launches AI Agent to Scale Personalization
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…
News Brief April 23
B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…
Feature March 16
How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…
Demanding Views May 9
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
ProTexting Integrates With Twilio To Help Enhance SMS Marketing
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…
Industry News December 27
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight December 19
Cardii Unveils AR-Powered Gift Cards For Businesses This Holiday Season
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…
Industry News December 1
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