AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature October 26
Latest In: data governance
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows:…
Blog July 8
Marketers Need to Treat Data as a Product
In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…
Demanding Views April 28
Why ABM Is Only As Good As The Data
While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic's…
Demanding Views July 9
ClearStory Data Offers Holistic Insight With B2B StoryBoards
ClearStory Data, a data intelligence company, has unveiled B2B StoryBoards, a solution the company said is designed to…
Industry News March 14
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