Latest In: GEO

AEO AI visibility Answer Engine Optimization earned media Generative Engine Optimization generative search GEO Needle public relations SearchTides strategic partnership
SearchTides, Needle Join Forces to Raise AEO Placement

SearchTides, Needle Join Forces to Raise AEO Placement

Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…

News Brief October 14
AI search AI visibility AI-generated answers B2B buyer journey brand discovery buying committee ChatGPT citations enterprise marketing Generative Engine Optimization GEO Marketing analytics SEO strategy
DGR Resonate Labs Shane Tepper Why Most Enterprise Brands Are Invisible to AI

Why Most Enterprise Brands Are Invisible to AI

A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…

Demanding Views September 30
AI trust B2B buyers buyer disconnect Customer Advocacy GEO HG Insights Katie Allison off-site content strategy Peer reviews pricing transparency TrustRadius vendor perception
DGR HG Insights Katie Allison on AI Trust Stalling and What it Means for B2B Marketers

HG Insights’ Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A

Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…

Feature September 17
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
AI search B2B marketing research Demand Metric Generative Engine Optimization GEO GNW Consulting marketing operations SEO
GNW Finds GEO Adoption Accelerating Across B2B Marketing

GNW Finds GEO Adoption Accelerating Across B2B Marketing

Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…

News Brief August 24
AI advertising AI search B2B marketing ChatGPT advertising discoverability GEO marketing technology paid media
Parsnipp Integrated AI Search Advertising Platform

Parsnipp Introduces the First Integrated, Market Ready AI Search Advertising Platform

Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…

News Brief August 5
AI visibility b2b content category authority content strategy earned media GEO proprietary data thought leadership
DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
AI search B2B marketing content strategy demand generation Generative Engine Optimization GEO search visibility SEO
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…

News Brief August 3
AI search B2B marketing brand visibility GEO GTM intelligence MarketBridge MarTech Meltwater narrative intelligence partnerships
Marketbridge Meltwater Partner to Advance B2B Go to Market Intelligence

Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence

Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…

News Brief July 28
AEO AI AI search artificial intelligence B2B buyers budget allocation content strategy conversion rates demand generation GEO LLM traffic measurement and attribution
DGR Shane Tepper The Conversion Reversal Most Demand Gen Teams Haven't Priced In

The Conversion Reversal Most Demand Gen Teams Haven’t Priced In

In March 2025, artificial intelligence (AI)-referred traffic to U.S. retail sites converted 38% worse than everything else. By…

Demanding Views July 24
AEO agency expansion AI capabilities Arketi Group B2B marketing agency digital marketing generative search optimization GEO Sperling

Sperling Addition Grows Arketi Group Digital, AI Capabilities

Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…

News Brief July 15
AEO AI AI Overviews Answer Engine Optimization artificial intelligence B2B buyer evaluation generative search GEO search marketing security documentation self-serve buying
DGR DGR April Bosworth Televerde Why Evaluation Is Being Curated by AI

The Demand Gen Engine: Why Evaluation Is Being Curated by AI

A buyer opens a browser tab and types, “Best solutions for…” Before a single traditional search result appears,…

Demanding Views July 7
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series