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G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…

News Brief February 9
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CMO’s New Content Priorities to Win Influence as Search Declines

B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand…

News Brief February 2
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Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…

Feature January 28
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