Latest In: GTM

AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Sprouts.ai Funding Businessman hand finger touching the text funding on blue digital display screen. Market economy growth, company banking and money management concept. Corporate budget

Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
2X Acquisition agentic AI B2B marketing commercial intelligence customer success go to market strategy GTM Knownwell Revenue operations
2X Acquires Knownwell Businessman and businesswoman shaking hands in a professional setting symbolizing a successful deal, partnership, or job interview.

2X Acquires Knownwell to Build the First GTM Human-Agentic Services Company

Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…

News Brief June 11
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI artificial intelligent Deeto GTM
Securing Startup Funding A Guide to Investment Strategies and Resources for Entrepreneurs

Deeto Raises $12.5M to Transform B2B Buyer Experience

Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a…

News Brief July 22
#B2BMX #B2BMX Summer Camp ABM AI artificial intelligence branding and content strategy events GTM webinars
B2BMXSummerCamp logo

Spend Summer Camp with #B2BMX, Demand Gen Report

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…

News Brief June 2
BombBomb Engage GTM video messaging
Viral media marketing flat line icon concept

BombBomb Rebuilds Video Messaging Platform

Engage is the latest offering from BombBomb, an enterprise-class platform designed to help sales pros cut through inbox…

News Brief May 13
AI Analysis Engine artificial intelligence Capestone data Execution Engine Gautam Rishi GTM OneShot.ai
OneShot.ai dashboard

OneShot.ai Launches GTM platform Execution OS

Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide…

News Brief May 12
Demandbase Demandbase On Developer Portal GTM Marketplace Portal Michael Wilczak Workato
Business handshake, partnership and contract agreement of corporate clients in a meeting room. Crm, b2b and welcome or thank you hand sign of company deal in a marketing presentation with paper data

Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…

News Brief April 28
artificial intelligence b2b marketers GTM Pipeline Seismic Toby Carrington zoominfo ZoomInfo Copilot
AI Driven Account Based Marketing abstract concept vector illustration.

Seismic Increases GTM Productivity With AI Support

Companies are grappling to incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an…

Case Studies April 17
C-suite CSO Dave Egloff Gartner gen z genAI GTM leadership Mental Health Millennials
Generative AI Artificial Intelligence Computer Keyboard Button 3d Illustration

Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
B2B Celonis Databook DatabookAI GTM Kate Higgins
Happy young business woman using smartphone in office. Portrait.

Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI

Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…

Case Studies April 7
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series