How Will Marketing Learn to Measure AI?
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App…
Demanding Views February 20
Latest In: large language models
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
Demand Gen Report 2026 Trends: Omnisend’s Evaldas Mockus
Four Top Marketing Trends for 2026 By the end of 2026, it’s predicted that people will send and…
Demanding Views January 14
Demand Gen Report 2025 Reflections: Branch’s Adam Landis
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop:…
Demanding Views December 19
G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…
News Brief October 28
Gradient Works Launches AI-Based Account Prioritization Software For Sales Teams
Gradient Works is a seed-stage company that makes software to help B2B sales teams drive pipeline with a…
Solution Spotlight October 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
