Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Latest In: Lead Quality
AI Search Top Content Distribution Channel for B2B Tech Marketers: 10Fold
Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their…
News Brief June 2
How LHP Grew Average Lead Value By 3X
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…
Case Studies October 19
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward…
Industry News July 22
Report Reveals Gaps in Marketing Talent, Technology And Strategy
Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve…
Industry News December 27
B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27
Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix
By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…
Demanding Views April 17
Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts
By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…
Demanding Views October 2
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