Latest In: martech investment

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New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…

News Brief September 21
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New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues

New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues

Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a…

Industry News September 17
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