Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Latest In: Predictive marketing
Help Define the Future of ABM: Take the Survey Today
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 27
Drift Introduces GPT Integration To Advance AI For B2B Practitioners
Drift, the Conversation Cloud company, announced a GPT integration using OpenAI's API, available exclusively to select Drift customers.…
Industry News March 7
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics,…
Financial News January 9
IDG Unveils Predictive Intelligence Engine For ABM Suite
IDG announced it has launched Pipeline Activator, a predictive intelligence engine, which the company said will be available…
Industry News March 9
SalesPredict Releases Predictive Automation With AdRoll Integration
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which…
Industry News May 9
EverString Adds Predictive Segmentation Capabilities To Latest Product Release
EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals…
Industry News May 3
Mintigo Raises $15 Million To Grow Predictive Marketing Platform
Predictive marketing and sales platform Mintigo has raised $15 million in funding led by Sequoia Capital. The company…
Industry News April 7
EverString Integrates With Microsoft Dynamics CRM For AI-Powered Predictive Marketing
EverString, a predictive marketing SaaS provider, has integrated its AI-powered platform with Microsoft Dynamics CRM Online. The integration…
Industry News April 4
Marketers See Promise In Combination Of Predictive Intelligence And Account-Based Marketing
Marketers eager to capitalize on the strength of predictive marketing are driving their vendor partners for additional strategies…
Industry News March 16
Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…
Industry News November 18
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