Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11
Latest In: privacy
Lockr’s AIM Seeks To Help Businesses Manage Online Identities
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…
Solution Spotlight February 26
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Act-On Launches Apple Mail Privacy Protection Tool
Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of…
Solution Spotlight November 14
How B2B Marketers Can Thrive In The Age Of Data Privacy
Over the past decade, new privacy regulations have given individuals much greater visibility and control over how their…
Demanding Views August 3
ZoomInfo Welcomes First Chief Compliance Officer; Expands Global Operations
ZoomInfo, a GTM software, data and intelligence platform, named Simon McDougall as its first Chief Compliance Officer and…
Industry News January 20
Balancing Personalization & Privacy Through Relevant, Transparent Communication
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries.…
Industry News January 15
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