Latest In: sales strategy

6sense buying experience customer experience demand generation marketing efforts marketing strategies Sales engagement sales strategy
Delmaine Donson/peopleimages.com — stock.adobe.com

6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them

B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…

Blog December 27
AI artificial intelligence email marketing email strategies Lavender sales coach Sales Enablement sales strategy
Lavender Aims To Elevate Sales Emails With AI-Powered Coaching

Lavender Aims To Elevate Sales Emails With AI-Powered Coaching

Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize…

Solution Spotlight December 5
buyer engagement buyer experience buyer persona demand generation sales and marketing alignment Sales Enablement sales strategy
How To Gain Alignment Across A Diverse Buying Committee

How To Gain Alignment Across A Diverse Buying Committee

Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual.…

Demanding Views December 1
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series