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What Sales Really (Really) Wants From Its Marketing Counterparts

What Sales Really (Really) Wants From Its Marketing Counterparts

Sales and marketing alignment has been one of the buzziest catchphrases in the B2B world in recent years,…

Demanding Views March 18
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Why Context & Situational Understanding Should Guide Your Go-To-Market Strategy

Why Context & Situational Understanding Should Guide Your Go-To-Market Strategy

Never has it been clearer that the B2B sales playbook that got us here will not get us…

Demanding Views March 15
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Forrester Launches New Research Portfolio To Improve Customer-Focused Strategies

Forrester Launches New Research Portfolio To Improve Customer-Focused Strategies

Forrester unveiled a new customer-focused research product portfolio called Forrester Decisions, designed to help marketing, sales, CX and…

Industry News May 4
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