Strong Use Cases Emerging For AI-Powered Marketing Applications
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions…
Industry News March 11
Latest In: Scott Brinker
HubSpot Acquires PieSync To Gain Consistent View Of Customers Across Touchpoints
HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient…
Industry News November 5
Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s…
Blog September 21
B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey
The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for…
Industry News September 5
Supply And Demand Fuel Continued Growth Of Marketing Automation Landscape
If you (like me) thought that the marketing technology landscape was going to begin consolidating as tech users…
Blog May 10
3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape
During my time covering the B2B marketing tech space, I've come to a somewhat obvious realization: There are…
Blog August 24
Simplified Tech, Customer Journey and Integration Emerge As Three Big Marketing Technology Trends
The marketing technology industry has never been more competitive, had more choices or been more vital to the…
Demanding Views March 30
What Marketers Can Learn From Software Developers
Marketers face an ever-expanding array of available technology and a need to harness it to improve their work.…
Blog March 23
Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing
The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…
Industry News August 7
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
