Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
Latest In: video marketing
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Vidyard Automates the Creation and Delivery of Personalized Sales Videos
Vidyard a video messaging and asynchronous communications platform, has launched an agentic solution that creates and distributes personalized…
News Brief February 10
Promo.com Debuts AI Tool For Social Video Ideation, Creation & Publication
Promo.com, an end-to-end generative AI platform for social video, launched PromoAI Creative Copilot, a new feature that combines…
Industry News February 21
HubSpot Smart CRM Integrates With TikTok To Help Bolster Lead Strategies
HubSpot collaborated with TikTok to help businesses capture leads from the social media platform directly in HubSpot's Smart…
Industry News November 1
TikTok Announces New Integration For Advertisers Using Salesforce Marketing Cloud
TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help…
Industry News November 1
Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success
Let's level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is…
Industry News October 4
Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end…
Blog September 26
Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…
Blog September 20
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