Latest In: Data Strategies

agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Samba TV Launches Data Activation Platform Flat illustration of a smart TV displaying relevant ad without cookie symbols—contextual targeting banner

Samba TV Launches Data Activation Platform for the Agentic Era

Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…

News Brief June 16
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DGR Adam Heimlich Ad Tech Learned to Game Itself

Ad Tech Learned to Game Itself

Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…

Demanding Views June 12
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Pomo Agentic ai workflow tablet stylus interface dashboard agent agentic ai. Agentic AI workflow management innovation system assistant network process artificial intelligence automation

New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers

Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…

News Brief June 11
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