Latest In: Go-To-Market Strategy

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Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…

Industry News October 26
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Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly…

Blog October 24
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Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

Oracle has entered an agreement to acquire DataFox, an AI-based data management provider, and unveiled a new CX…

Industry News October 23
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