2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…
News Brief April 20
Latest In: Marketing Analytics
Focus on MarTech Integration, Not New Tools
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…
News Brief April 20
Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…
News Brief April 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature April 15
Demandbase AI Now Available for Modern GTM Teams
Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…
News Brief April 14
Shape the Future of ABM B2B Marketing: Join the Benchmark Survey
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 14
HubSpot, TikTok Integration Allows for Better B2B Tracking
Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and…
News Brief April 13
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views April 10
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…
News Brief April 9
SurveyMonkey Launches Automated SMS Invites from Salesforce
SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and…
News Brief April 9
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief April 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
