Latest In: Marketing Analytics

MetaRouter Sync Injector
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MetaRouter Enhances Sync Injector Feature To Help Bridge Gap Between Server-Side Integrations & Anonymous User Data

MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to…

Industry News March 15
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AgencyAnalytics Unveils ‘Labs' Functionality

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new…

Industry News December 13
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Clearbit Offers Free TAM Calculator Designed To Quantify Market, Revenue & Growth Potential

Clearbit Offers Free TAM Calculator Designed To Quantify Market, Revenue & Growth Potential

Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP…

Solution Spotlight December 19
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StackAdapt Launches New In-Game Channel

StackAdapt Launches New In-Game Channel

StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to…

Solution Spotlight October 24
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Measuring The Wrong Things Makes Marketing The First Investment To Go

Measuring The Wrong Things Makes Marketing The First Investment To Go

Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and…

Demanding Views October 21
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New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…

Industry News October 12
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TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…

Industry News May 10
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LeanData Appoints Franco Anzini As COO

LeanData Appoints Franco Anzini As COO

LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role,…

Industry News April 26
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The 3 Marketing Reports CMOs Need

The 3 Marketing Reports CMOs Need

CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building…

Demanding Views February 7
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LeadsRx Now Supports Multi-Touch Attribution

LeadsRx Now Supports Multi-Touch Attribution

LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability…

Solution Spotlight February 2
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Terminus Launches New Integration To Accelerate Account Targeting Across Partnership Channels

Terminus Launches New Integration To Accelerate Account Targeting Across Partnership Channels

Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase…

Industry News November 23
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SugarCRM Implements Sentiment Analysis Tool To Capture Intent Insights Across Buyer Journeys

SugarCRM Implements Sentiment Analysis Tool To Capture Intent Insights Across Buyer Journeys

SugarCRM enhanced its SugarPredict platform's AI capabilities with Sentiment Analysis, a feature designed to help users understand their…

Solution Spotlight October 11
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