Latest In: Marketing Analytics
MetaRouter Sync Injector
MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to…
Industry News
March 15
agencyanalytics campaign analytics Google BigQuery Integration Google+ labs MultiView Campaigns
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new…
Industry News
December 13
clearbit ICP ideal customer profile revenue growth revenue strategies TAM Total Addressable Market
Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP…
Solution Spotlight
December 19
channel DSP ingame programmatic StackAdapt
StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to…
Solution Spotlight
October 24
demand generation marketing measurement marketing measurement & attribution revenue strategies ROI
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and…
Demanding Views
October 21
Demand Metric Integrate marketing budgets precision demand marketing research
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…
Industry News
October 12
AIdriven database Marketing Predictive Analytics TRAK Data
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides…
Industry News
May 10
COO finance gotomarket strategies LeanData SaaS
LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role,…
Industry News
April 26
CMO Full Circle Insights lead gen lead generation marketing reports
CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building…
Demanding Views
February 7
attribution LeadsRX multitouch multitouch attribution
LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability…
Solution Spotlight
February 2
ABM account targeting Accountbased marketing accountbased strategies integration partnership partnerships Terminus
Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase…
Industry News
November 23
AI analytics B2B sales buyer journeys Sentiment Analysis SugarCRM SugarLive SugarPredict
SugarCRM enhanced its SugarPredict platform's AI capabilities with Sentiment Analysis, a feature designed to help users understand their…
Solution Spotlight
October 11