Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for…
Industry News July 25
Latest In: Personalization
B2B Customers Demand More Personalization In Email
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It…
Industry News July 20
The Keys To Using CRM Data To Drive Digital Advertising Campaigns
Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement…
Demanding Views July 15
Resources
