Oracle Acquires Maxymiser, Predictive And Data-Driven Tools Could Be Next
Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile.…
Industry News August 20
Latest In: Predictive Marketing
B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth
B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing…
Industry News August 12
The New Rules of Predictive Analytics: CMO Edition
The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more…
Demanding Views August 10
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