Latest In: Predictive Marketing

BrightFunnel Raises $6 Million To Expand Product, Add Employees

BrightFunnel Raises $6 Million To Expand Product, Add Employees

BrightFunnel, a B2B marketing attribution and forecasting platform provider, raised $6 million Series A round of funding that…

Financial News December 4
Study: Most Marketers Measured On Revenue, But Slow To Adopt Predictive Analytics

Study: Most Marketers Measured On Revenue, But Slow To Adopt Predictive Analytics

According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they…

Industry News November 23
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Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…

Industry News November 18
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