Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…
Feature July 30
Latest In: Revenue/Sales Operations
ValueSelling Launches AI Avatar Sales Coach
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time…
News Brief July 29
New B2B Report Shows How Data-Confident Marketers Accelerate Growth
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives…
News Brief July 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
