by James Hickey | Oct 22, 2025 | Feature
B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old playbook of chasing metrics like clicks and downloads is no longer enough. Today, success is measured by tangible business outcomes, forcing a shift toward...
by James Hickey | Oct 21, 2025 | News Brief
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales conversation into actionable insights and context-aware AI agents. With the self-funded acquisition, international scaleup lemlist...
by James Hickey | Oct 21, 2025 | Blog
Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization. But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of...
by James Hickey | Oct 21, 2025 | News Brief
Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs. Only 8% of marketers report having...
by James Hickey | Oct 20, 2025 | News Brief
At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth edition of Agentforce. Agentforce 360 is the foundation for enterprise-grade artificial intelligence (AI) agents, now featuring a new...
