Latest In: personalization

acquisitions AI Canva collaboration customer data marketing automation marketing lifecycle Ortto personalization Simtheory
Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
ABM account-based marketing benchmark survey content strategy marketing operations personalization
600x400 100 new

Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey

Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…

Blog April 20
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
DGR Karie Burt Anteriad Buying Groups

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…

Demanding Views April 10
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
AI in B2B Research B2B buyers B2B marketing buyer behavior customer reviews demand generation lead generation Marketing Transparency personalization Self-Serve Evaluation Social Proof Third-Party Validation
DGR DV Erica Flynn (1)

The Demand Gen Engine: Why Buyer Interest Now Starts With Proof

In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…

Demanding Views March 31
ContinuumGlobal dark mode rendering email deliverability email marketing email personalization enterprise marketing Inbox Monster marketing operations personalization QA tools real-time rendering Smart Marketing Engine
ContinuumGlobal Inbox Monster B2B email marketing for business concepts

ContinuumGlobal, Inbox Monster Partner to Redefine Email Precision

ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…

News Brief March 25
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
2026 trends AI in Marketing B2B marketing b2b research content strategy data visibility marketing insights marketing report personalization
DGR DGR B2B Trends Report 032026 LP

AI Dominates: Key Insights from Demand Gen Report’s 2026 B2B Trends

With artificial intelligence (AI) the dominant force in marketing conversations, our 2026 B2B Trends Research Report details the…

Blog March 9
account-based marketing AI in Marketing B2B events B2B marketing B2BMX 2026 content innovation data measurement leadership and culture marketing conference marketing sessions marketing strategy MarTech personalization revenue growth Sessions
AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…

Blog March 6
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series