The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The ad tech space, in particular, has seen itself homing in on account-focused offerings to help organizations get in front of the right stakeholders at target accounts — where and when they need to engage.

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based Marketing at RollWorks, will discuss how the company used hyper-personalized advertisements and direct mail packages to target outbound accounts and boost conversion rates.

AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the E-commerce Growth Platform for B2C brands and RollWorks for the B2B market. The newly rebranded AdRoll is now available nationwide.

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their impact by connecting two marketing tech platforms: CRM and programmatic advertising.

SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which enables users to launch fully-automated predictive advertising campaigns via a new integration with AdRoll.