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Latest In: AdRoll

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NextRoll Promotes Roli Saxena To CEO

NextRoll Promotes Roli Saxena To CEO

NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…

Industry News November 14
ABM AdRoll CEO Figure Eight marketing technology nextroll RollWorks
NextRoll Names Robin Bordoli As New CEO

NextRoll Names Robin Bordoli As New CEO

NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli…

Industry News August 13
AdRoll data marketing technology nextroll nextroll platform services revenue streams RollWorks
AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services

AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services

AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company…

Industry News September 10
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Source: RollWorks

RollWorks Unveils Account Scoring Capabilities

RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to…

Industry News August 29
ABM account based marketing ad tech AdRoll AdRoll Group customer growth MarTech RollWorks Toby Gabriner
AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance

The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The…

Industry News November 28
ABM Accountbased marketing AdRoll Jessica Cross personalized content RollWorks
Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers…

Case Studies May 23
AdRoll B2B B2C rebranding
AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll Launches B2B Business Unit Amid Rebrand

AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing…

Industry News February 27
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AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Rolls Out ABM Solution For Persona-Based Ads

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…

Solution Spotlight July 31
AdRoll Predictive Analytics Predictive marketing SalesPredict
SalesPredict Releases Predictive Automation With AdRoll Integration

SalesPredict Releases Predictive Automation With AdRoll Integration

SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which…

Industry News May 9
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