COVID-19 Update

Planning Ahead: 4 B2B Trends To Master For 2017

As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.

  • Published in Blog

Content Mapping: How Content Creates A Path To Sales Success

brandi eppolitoIf you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by your marcom team isn’t being leveraged by those in your organization with a direct connection to the customer.

B2B Marketers Stepping Up Focus On Message Mapping And Content Sequencing

Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy between demand gen and content teams is the adoption of content sequencing — the process of giving prospects a progressive pathway that is aligned with their learning objectives.

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