Televerde has named Deanna Ransom Director of Demand Generation and Sales Engineering. In her role, Ransom will help drive Televerde’s sales and marketing transformation, develop engagement strategies, optimize marketing operations and deliver attributable revenue.

RollWorks has launched four new service packages for its Account-Based Platform, designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects.

Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen marketers should focus more on video content to promote their brands and drive interest among audiences that can turn into paying customers.

True Influence^®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials.

As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each month, you hand off a healthy number of leads to your sales team.

True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and retain customers.

With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying committees to re-envision its demand generation strategies and successfully fuel pipeline.

Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not disclosed

Marketo CEO Steve Lucas has announced his departure from Adobe, roughly one year after the company signed a definitive agreement to purchase Marketo for $4.75 billion.

Clearbit, a data-tools provider for B2B companies, launched Clearbit X, a data-enabled growth engine designed to help companies improve customer communications with digital marketing and demand generation tools. With a focus on assisting data-driven growth needs of B2B companies, the platform aims to helps sales and marketing teams enrich interactions with first- and third-party data and bring data together to enhance the entire lead lifecycle.