Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
Latest In: Madison Logic
Madison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions.…
News Brief April 23
A Who’s Who that Will Be at the 2026 B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 12
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
Madison Logic, ZoomInfo Announce Strategic Partnership
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…
News Brief August 14
Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM.…
News Brief July 15
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
