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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Pardot Winter 2012 Release Highlights Visual Tools For Campaign Building

Pardot today announced new product features as part of its Winter 2012 release, including an enhanced visual editor and form builder, designed to enable marketers to streamline the creation of lead management campaigns. "Many marketers today don't have an expert-level knowledge of web design, so we're always trying to make…
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Study Highlights How and Why Top B2B Marketers Use Marketing Automation

By Matt McKenzie, Contributing Editor What defines a successful marketing automation initiative? When it comes to lead generation, it's largely a matter of focusing on quality over quantity, according to a new study from Gleanster Research. Gleanster's Gleansight Marketing Automation report surveyed more than 300 companies that have adopted marketing…
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Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform

Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed to create and manage multi-channel marketing campaigns. The new feature, called Extended Data Source (xDS), will be integrated with existing campaign management and analytics capabilities built into the ARM platform. Marketers can…
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Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target…
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Spark by Marketo Reports Rapid Growth In SMB Market

Marketo today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September. The company doubled its dedicated Spark sales team to support the growing small business channel — Marketo also reported more than…
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