Corporate Visions, a marketing and sales messaging, content and skills training company, will incorporate AI-powered sales coaching platform Second Nature into its sales messaging certification and fluency coaching programs. The integration seeks to enable Corporate Visions to provide an automated feedback and assessment program that helps increase sellers’ competency on commercial conversations.
Second Nature’s software platform offers simulations in natural language with AI-powered conversation partners from a variety of ages, ethnicities and genders. The platform will form the basis of Corporate Visions’ new Fluency Coaching AI program, which is designed to enable B2B organizations to train thousands of sellers quickly and effectively on new messaging and systematically and cost effectively certify their sales conversation skills. Specific features include:
- Use of repeated practice conversations with real-time feedback;
- Automated scoring; and
- Personalized suggestions for improvements.
“In the past, our expert consultants would assess a seller’s skills and document feedback manually,” said Tim Riesterer, Corporate Visions’ Chief Strategy Officer, in a statement. “This is very effective, but many of our clients need to do this at speed and scale, getting thousands of reps proficient in days. With Second Nature, we train the AI with the best examples of the client’s message delivery skills, and it does the rest — capturing performance, measuring effectiveness and providing coaching on knowledge accuracy, message and skill fidelity, as well as providing a performance score.”