Latest In: artificial intelligence
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature
May 13
AI AI in B2B sales artificial intelligence B2B sales strategy Data Quality human judgment pipeline discipline predictive sales Revenue operations sales automation Sales Enablement sales pipeline management
Artificial intelligence (AI) now dominates the conversation in B2B sales. Every conference panel, board meeting, and vendor pitch…
Demanding Views
May 12
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…
News Brief
May 12
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief
May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief
May 7
AI AI-driven growth AppDirect artificial intelligence partner ecosystem Partnerstack subscription commerce
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…
News Brief
May 7
AI AI go-to-market artificial intelligence B2B marketing Demandbase MarketBridge Premier+ Partner Tier
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…
News Brief
May 7
agentic marketing AI AI marketing artificial intelligence Bain Capital Ventures Goldman Sachs Hightouch Series D funding
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief
May 6
AI AI in Marketing artificial intelligence B2B marketing B2B Summit North America buyer engagement Forrester Forrester report go to market strategy marketing transformation The GTM Singularity Is Here
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…
News Brief
May 5
Adthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…
News Brief
May 4
AI AI chatbots artificial intelligence B2B software buyer behavior G2 research vendor selection
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief
May 4