TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief Operating Officer (COO).
Kitchens joined TechTarget in 2002, coming up through the sales organization and expanding her leadership across the company’s market development, publishing and editorial businesses. As President, she will oversee several high-impact, business-critical functions and continue to advance organizational alignment by expanding communications and developing best-of-breed approaches.
Niemiec was hired in 2003 and, after working his way through the sales organization, became TechTarget’s first CRO. As CRO and COO, Niemiec will oversee sales strategy, development, enablement, operations and corporate marketing to help bring end-to-end visibility of revenue operations from demand generation through sales execution. He will also aid in the implementation of best practices.
“Our business has changed significantly even over the past couple of years and how we service the business must evolve as well,” said Michael Cotoia, CEO of TechTarget, in a statement. “These moves will help us to capitalize on the right opportunities, scale the business, streamline our processes and strategically align our resources for maximum impact. When you look at leadership, you look for people who can identify the right opportunities for the business, take on any challenge, make thoughtful and fast decisions and put people in the best positions to succeed. I am incredibly confident in Rebecca and Steve’s abilities to lead TechTarget’s next period of growth.”