2026: The Year Marketing Enters the Age of Accountability and Intelligent Automation
Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This…
Demanding Views March 17
Latest In: marketing attribution
Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…
Case Studies December 18
DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement
DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic…
Industry News January 26
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Pernix Offers Comprehensive Performance Marketing Attribution Solution
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…
Solution Spotlight July 22
Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success
Any small business owner is no stranger to the difficult question: what do you do with your marketing…
Demanding Views March 29
Engagio Releases Engagement Minute Attribution Feature For Holistic Account Engagement Analysis
Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution…
Industry News March 6
Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning…
Industry News March 23
Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform
Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to…
Industry News January 17
Visual IQ Partners With LiveRamp To Measure Omnichannel Marketing Impact
Visual IQ, a marketing intelligence software, has announced a partnership with LiveRamp, omnichannel buyer data integration solution, which…
Industry News August 30
Oracle Marketing Cloud Unveils New Mobile, Data And Content Capabilities
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates…
Industry News November 19
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
