Advertisers Want to Move Beyond Search and Social— The Question Is “How?”
Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and…
Demanding Views October 17
Latest In: programmatic advertising
Programmatic Advertising Tricks For B2B Marketers
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an…
Demanding Views March 7
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
RevLine Marketing Welcomes Mark Nachlis As Managing Director
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director.…
Industry News December 15
StackAdapt Reveals New Targeting & Measurement Capabilities
Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help…
Industry News May 5
3 Tips For Programmatic Success With AI
Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be…
Demanding Views September 12
Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New Solution
Integrate, a demand orchestration platform, has acquired ListenLoop, an account-based programmatic advertising platform. Terms of the deal were…
Financial News January 16
Increasing Programmatic Spend Highlights Issues Across The Ad Ecosystem
With the rise of data-driven marketing and campaign automation, programmatic advertising has become more prevalent among savvy marketers.…
Demanding Views December 7
Research: B2B Marketers Embracing Programmatic Media In 2018
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they…
Industry News January 3
AdRoll Rolls Out ABM Solution For Persona-Based Ads
AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at…
Solution Spotlight July 31
GDM Group Unveils Programmatic Ad Buying Solution
Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed…
Industry News February 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
