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ChannelMix InMarket
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InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform,…

Industry News August 7
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Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…

Feature August 7
Forrester
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Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…

Industry News August 6
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