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Salesforce Informatica Integration mobile app login page is seen on an iPhone. Salesforce is an American cloud based software company known for its CRM service platform.

Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…

News Brief December 11
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Survey Says….Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…

Blog December 10
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AI Agents Futuristic Digital Interface Displaying Business to Business Strategies and E commerce Solutions with Robotic Hands Engaging in Modern Technology. Tessel

AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Campaign Optimization Series
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Strategy & Planning Series