Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

News Brief

DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Feature

AI co worker interface on laptop with digital generate prompt chat automation and analytics icons representing human and artificial intelligence collaboration for modern business workflow

Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

Demanding Views

Circana Report Details Business Value of Influencer Marketing

News Brief

Latest Posts

Kognitiv Launches AI-Native, Outcome-Based Solution

Kognitiv, an AI-powered marketing platform, added Kognitiv Amplify, an AI-native, outcome-based paid media optimization software, to its product line-up. The new release is designed to enhance brands’ acquisition and customer…

Industry News April 4

flat illustration design content marketing online creator concept

What Are B2B Buyers’ Top 5 Content Recommendations?

Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to engage prospects and…

Blog April 2

Datamatics Business Solutions Leverage Data & ML To Aid Demand Gen Initiatives

Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups globally. The company offers B2B data, demand generation, account-based marketing, lead generation, content syndication…

Solution Spotlight April 2