Demand Gen Report
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand their interests very well. Repetitive and overly personal targeting is eroding trust,...
Latest Posts
Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…
Industry News April 8
Less Waste, More Revenue: How To Grow A Higher Quality Pipeline
If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…
Demanding Views April 5
AI Sales Platform Raises $5.5M In Seed Funding
Sifthub, an AI platform for sales, raised $5.5 million in a seed funding round led by Matrix Partners India and Blume Ventures, with participation from additional investors. Sifthub plans to…
Financial News April 4
Resources
