Demand Gen Report
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand their interests very well. Repetitive and overly personal targeting is eroding trust,...
Latest Posts
Introducing Emerald Studio, The Agency Formerly Known As Content4Demand
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using…
Industry News March 19
Aircall Expands C-Suite Team Through New Appointments
Aircall, a customer communication and intelligence platform, appointed Tom Chen as its new Chief Product Officer (CPO) and Alan Talanoa as Chief Technology Officer (CTO). The pair will work together…
Industry News March 19
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