Demand Gen Report
Personalization Still Isn’t Personal Enough in B2B Marketing
In an ever-changing marketing landscape, buyers expect increasingly personalized experiences and landing them is a penultimate priority for marketers to drive engagement and conversion. A key barrier to the prioritization...
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Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…
Industry News January 5
AgencyAnalytics Unveils ‘Labs’ Functionality
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.
Industry News December 13
New Salesforce Research: 51% Of Marketers Leverage Gen AI, But Majority Are Still In The Experimentation Phase
ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their…
Industry News December 12
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