Demand Gen Report
What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers of performance. Executive events rank second at 27%, highlighting the value of...
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Lead Nurturing: Ample Content, Solid Processes Set The Stage For Long-Term Success
Most B2B marketers understand the importance of lead nurturing, and they're eager to get started. The key to a successful nurturing campaign, however, isn't just about execution – it's also…
Industry News December 18News Briefs: Lean Startup Expert Joins HubSpot Advisory Board
'Lean Startup' Expert Eric Ries Joins HubSpot Advisory Board On Wednesday, marketing automation vendor HubSpot announced that Eric Ries has joined the company's advisory board. Ries is a key proponent…
Industry News October 19
Why You Need To Focus Your Energy On Building A B2B Viral Web Campaign
You're not alone if you're feeling gun-shy about doing a viral campaign. After all, you're likely dealing with increased pressure to shrink or further optimize your online budget, not expand…
Demanding Views June 9
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