by Kelly Lindenau | Dec 7, 2021 | Industry News
True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence’s integrated B2B media management...
by Kelly Lindenau | Dec 7, 2021 | Solution Spotlight
Snowflake’s Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement. Back-Of-The-Box Details Snowflake’s Media Data Cloud...
by By Jason Ball, Considered Content | Dec 6, 2021 | Demanding Views
Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 pandemic efforts — it’s more often motivated by a mistake in the...
by Kelly Lindenau | Dec 2, 2021 | Industry News
OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined OneScreen.ai’s Advisory Board to help deliver the first market...
by Kelly Lindenau | Nov 30, 2021 | Industry News
Bizzabo, an event experience OS, acquired Klik, a smart wearables technology, to help measure attendee engagement, participation and networking at in-person events. Klik’s wearable tech and infrastructure seeks to provide event organizers with...
by Kelly Lindenau | Nov 30, 2021 | Industry News
MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end solution designed to help marketers create successful omnichannel campaigns. The...
by Kelly Lindenau | Nov 30, 2021 | Solution Spotlight
Ceros is a no-code solution that empowers businesses to design and publish interactive digital experiences that drive engagement and sales. The Ceros Studio offers complete creative control for marketers and designers to create, collaborate and update content in...
by Kelly Lindenau | Nov 30, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep...
by Nick Heys, Jabmo | Nov 29, 2021 | Demanding Views
Looking back on the last couple of years, it’s clear that B2B buying has finally gone digital. Mirroring E-commerce’s rise to dominance in B2C, B2B buying groups prefer to research new products and services online. Members of these buying groups, which...
by Kelly Lindenau | Nov 23, 2021 | Industry News
Terminus, an account-based engagement platform, integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase engagement across shared accounts and prospects and streamline the partner experience for marketers. The...
by Kelly Lindenau | Nov 23, 2021 | Industry News
CleverTap, a user engagement and retention cloud, appointed Sidharth Malik to Global CEO as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime...
by Kelly Lindenau | Nov 22, 2021 | Industry News
The concept of going “viral” — a piece of content quickly making its way around the internet — used to have a mystical, unattainable quality to it. Nowadays, it’s common as brands shake off the corporate chains and add some personality to their content. Just...
