Buzzworthy B2B: The Latest News & Trends From November 2021

Published: November 30, 2021

Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop! Check out all the latest happenings in the B2B space throughout November 2021 below! 

Movers, Shakers & Money Makers 

Oops, we did it again! No, that’s not a reference to #FreeBritney — we just combined Movers & Shakers with Money Makers once again to bring you all the hard-hitting financial and personnel news under one convenient subhead. 


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CleverTap Welcomes New Global CEO 

CleverTap hired Sam Moorhead as VP of Sales as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. 

Copper CRM Appoints Sam Moorhead As VP of Sales 

Copper hired Sam Moorhead as VP of Sales to help lead the company’s overall sales strategy with a focus on collaboration and customer experience. 

Knak Generates $25M In Series A Funding 

Knak secured $25 million in a Series A round led by Insight Partners. The funding will be used to grow the Knak team, launch a channel program, expand the platform and boost industry awareness. 

Mediafly Brings Total 2021 Funding To $35M 

Mediafly generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence capabilities, as well as growing its customer success and Presentify teams. Secures $32M In Series B Funding secured $32 million in a series B funding round led by Tribe Capital with NewView Capital and existing investor Nexus Venture Partners. The company plans to use the capital to help accelerate marketing, engineering and product development, with the intention of doubling its employees over the next 12 months 

PathFactory Receives Significant Investment From Vertu Capital 

PathFactory closed an investment round led by Vertu Capital. The company plans to use the funding to accelerate the growth of its proprietary intelligent content platform, which leverages artificial intelligence and data to drive marketing content that delivers meaningful and measurable B2B sales and revenue.  

Head’s Up 

Remember when IHOP temporarily rebranded itself into IHOB? It was disastrous, the world stopped spinning, companies shut down…  


Don’t worry, though. The following rebrands, new brands and acquisitions make much more sense than *shudders* IHOB.  

RingDNA Rebrands To  

There’s a new kid on the revenue marketing block: The RevOps platform formerly known as RingDNA rebranded to to create a solution that seeks to help marketing teams optimize their revenue performance and provide real-time guidance to address buyers’ needs.  

Trendline Interactive & LeadMD Team Up To Create New Brand 

What do you get when you combine two digital marketing agencies? Shift Paradigm, that’s what! Trendline Interactive merged with LeadMD to create Shift Paradigm, a modern solutions provider that helps drive measurable business outcomes by leveraging sales and marketing technology.  

Dun & Bradstreet Acquires Eyeota & Netwise  

To expand its positioning in revenue technology, Dun & Bradstreet signed a definitive agreement to acquire Eyeota and NetWise to help grow its Audience Solutions business with global scale and power omnichannel marketing.  

Invoca Launches New Tool To Recover Revenue From Missed Calls 

Missed calls can result in huge misses for sales teams, so Invoca created Lost Sales Recovery, a new solution designed to spot missed sales conversion opportunities when high-intent callers fail to reach a live agent.  

Wait, Is That An ABM Category? 

Yes, yes, it is. Is it guilt for robbing you of a subhead with the consolidation Movers & Shakers and Money Makers? Or is it to simply spotlight all the ABM innovations that have taken place over the last few weeks? That’s one secret we’ll never tell.   


Terminus Teams Up With Crossbeam To Accelerate Multichannel Account Targeting 

Terminus integrated with Crossbeam, a partner ecosystem platform, to help simplify joint-marketing efforts, increase engagement across shared accounts and prospects and streamline the partner experience for marketers. 

Conversica Chat Solutions Enables ABM Personalization At Scale 

Conversational marketing has strengthened its position in the ABM game as Conversica unveiled its Conversational ABM Solution designed to combine personalized human dialogue with prompt and consistent engagement via conversational AI to execute engagement, accelerate deal cycles and provide a better customer experience for accounts across multiple channels.  

MRP Event Shines Light On Roadmap For ABM Success 

On Nov. 11, MRP Prelytix hosted “Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success.” The virtual summit brought together industry analysts, researchers and the enterprise marketing community to discuss the challenges and requirements of enterprise ABM. 

Demandbase Collaborates With Microsoft CDP & Dynamics 365 Customer Insights 

Demandbase partnered with Microsoft to blend Microsoft’s CDP and Dynamics 365 Customer Insights with its own platform to offer custom-built connectors to help users flow customer engagement and intent data from Demandbase, firmographic and contact data from InsideView and technographic data from DemandMatrix into their customer profiles housed within Microsoft Dynamics 365 Customer Insights. 

Stand-Out Stats 

  • On average, 40% or more of existing sales are now being conducted through mobile. 
  • 85% of consumers said they will prioritize digital experiences that are privacy centric and respect their personal data with transparency. 
  • 70% of marketers said they will adopt an always-on digital engagement strategy in 2022. 
  • 64% of buyers said that they would continue to attend virtual events in 2022. 
  • 45% of marketers have integrated their demand gen and ABM processes to streamline their marketing efforts. 
  • 56% of marketers indicated they’re determining how leads are progressing by measuring based on conversion rates.  


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