by Michael Rodriguez | Mar 26, 2021 | Industry News
Uberflip, a digital content experience platform, launched Sales Assist, a sales engagement solution designed to empower sales teams to find and share marketing and sales content with prospects and personalize the buying experience. Sales Assist aims to help business...
by Kelly Lindenau | Mar 25, 2021 | Industry News
Seismic, a sales enablement platform, revealed its Spring 2021 releases during its Seismic Digital Shift event. The new launch includes new and enhanced capabilities to help organizations capture every revenue moment and drive efficient buyer engagement across all...
by Michael Rodriguez | Mar 25, 2021 | Industry News
Salesforce unveiled the latest version of its Sales Cloud solution, Sales Cloud 360, a growth platform for digital sales that combines Salesforce’s technology and partner ecosystem to enable businesses to grow their revenue and increase sales productivity. Sales...
by Michael Rodriguez | Mar 25, 2021 | Industry News
Integrate, a precision demand marketing (PDM) platform, announced its new Demand Acceleration Platform (DAP), a solution that is designed to help organizations centralize and connect B2B buying experiences to drive higher conversion rates and ROI. The solution...
by Kelly Lindenau | Mar 25, 2021 | Industry News
Sales enablement is a strategic business priority across the entire customer lifecycle for visionary companies focusing on growth, new research details. Seismic, a sales enablement platform, published its Annual Sales Enablement Benchmark Report (2021): Decoding the...
by Kelly Lindenau | Mar 24, 2021 | Industry News
Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth. Epstein brings 25 years of industry experience, including leading ServiceMax from less than $1 million in revenue...
by Michael Rodriguez | Mar 24, 2021 | Industry News
IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that...
by Kelly Lindenau | Mar 24, 2021 | Blog
Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. With this abundance of signals (often mixed with faulty...
by Michael Rodriguez | Mar 22, 2021 | Industry News
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer visibility that helps organizations improve their digital experiences. The acquisition will help Optimizely users leverage customer...
by Michael Rodriguez | Mar 22, 2021 | Solution Spotlight
The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns...
by Michael Rodriguez | Mar 19, 2021 | Industry News
With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive revenue and leads. However, the transition to digital may not be as glamorous for frontline sales. New research from Gartner Inc. revealed that 93%...
by Tessa Barron, ON24 | Mar 19, 2021 | Demanding Views
Across industries and geography, 2020 had a real, transformative impact on business and marketing. As businesses went fully digital, it became abundantly clear that marketers are the digital savvy leaders in their organizations. Marketing creates the digital front...
