by Kelly Lindenau | Feb 5, 2021 | Industry News
The Mx Group, a marketing agency, hired Nathan A. Ulery as its Chief Operating Officer (COO) to lead corporate functions and inform digital strategy for the organization. Ulery is experienced in delivering large-scale technology transformations with clients, leading...
by Jason Widup, Metadata.io | Feb 5, 2021 | Demanding Views
While it’s safe to say computers will never be human, marketers are worrying about their job security as computers become advanced enough to be referred to as AI. Even with half of organizations implementing some shape or form of AI, the technology will never...
by Kelly Lindenau | Feb 4, 2021 | Industry News
Banzai, an SaaS provider of marketing automation solutions, acquired start-up webinar platform Demio. Terms of the deal were not disclosed. The integration of Demio’s platform positions Banzai as a complete, end-to-end virtual event solution that includes...
by Michael Rodriguez | Feb 4, 2021 | Industry News
Conversational marketing and sales platform Qualified hired former Salesforce executive Dan Darcy as its Chief Customer Officer. Darcy will be responsible for leading the company’s new customer program, which aims to enable customer success and develop valuable...
by Michael Rodriguez | Feb 3, 2021 | Industry News
Contentstack, an omnichannel content experience platform, redesigned its content management system’s user interface (UI) for content editors and developers. By overhauling the UI, Contentstack intends to make its enterprise software more user-friendly. The new...
by Kelly Lindenau & Michael Rodriguez | Feb 3, 2021 | Blog
Welcome to Demand Gen Report’s new blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, latest financial news, personnel changes and more to keep you in...
by Michael Rodriguez | Feb 3, 2021 | Industry News
Event platform Bizzabo joined Adobe’s Exchange Partner Program to enhance its event enablement capabilities for B2B marketers working in various types of event formats. Prior to joining the program, Bizzabo integrated with Marketo Engage, a segment of the Adobe...
by Kelly Lindenau | Feb 3, 2021 | Industry News
Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand...
by Kelly Lindenau | Feb 2, 2021 | Industry News
Kaon Interactive, a marketing and sales software company, promoted Dana Drissel to CMO, effective immediately. Drissel has spent 15 years with the company, building Kaon’s brand and messaging strategy, working closely with the sales team and expanding the...
by Kelly Lindenau | Feb 2, 2021 | Industry News
As the COVID-19 pandemic forced companies to adapt to a work-from-home model at the drop of a hat, revenue leaders struggled to unify their sales forces and keep them up to speed on the latest technology and training. According to new research from Revenue Collective,...
by Michael Rodriguez | Feb 1, 2021 | Solution Spotlight
Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action. Back-Of-The-Box Details...
by Devon Wellbrock, MRP | Jan 29, 2021 | Demanding Views
On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to...
