by Michael Rodriguez | Aug 12, 2020 | Industry News
March Communications, a public relations agency with a specialty in tech PR, content marketing and influencer marketing, has launched a podcasting-as-a-service program called In the Pod. The program aims to help B2B and customer tech brands provide a new channel to...
by Michael Rodriguez | Aug 12, 2020 | Industry News
B2B influencer marketing has shown to improve marketing program results but a large majority of organizations still struggle with implementing an influencer marketing strategy, according to a new report from TopRank Marketing, a B2B marketing agency. Those who have...
by Michael Rodriguez | Aug 12, 2020 | Industry News
As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again. Seismic, a sales and marketing enablement software, rolled out resources to help its...
by Michael Rodriguez | Aug 12, 2020 | Industry News
Intercom, a customer relationship platform, has launched 20+ new features to deliver enterprise-grade efficiency to support teams, boost their performance and scale to conversational support. Some of the new features added to the platform include: Seamless...
by Michael Rodriguez | Aug 10, 2020 | Solution Spotlight
Gifting platform Sendoso has added two new features to its platform – Address Confirmation and Sendoso Choice. These features aim to help businesses engage their customers throughout the buyer’s journey to drive revenue, engagement and personalization in their...
by By Howard Stern, Kaon Interactive | Aug 6, 2020 | Demanding Views
Now more than ever, marketers are competing for customers’ attention. With many professionals working from home, not only are you up against the internet, but you are angling for time in the midst of your customers’ workloads, emails, children, pets,...
by Marjorie Romeyn-Sanabria | Aug 5, 2020 | Financial News
Qualified, a conversational marketing platform, announced a $12 million Series A funding round led by Norwest Venture Partners and other participating investors, including Salesforce Ventures and Redpoint Ventures. The funding brings the company’s total to $17...
by Michael Rodriguez | Aug 5, 2020 | Industry News
COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting and insights. With social distancing influencing how marketers operate, ABM has become integral to adapting business operations to better cater to...
by Michael Rodriguez | Aug 5, 2020 | Industry News
Attendify, an SaaS event management provider, has announced a live-streaming service as a new addition to the recently launched Attendify for Virtual Events solution. The live-streaming service is designed to streamline speaker and attendee onboarding, helping users...
by Michael Rodriguez | Aug 5, 2020 | Industry News
Drift, a revenue acceleration platform, has launched Drift Prospector, a new tool that aims to help sales and marketers accelerate revenue for their businesses by centralizing all business data across the tech stack. The launch of Drift Prospector takes Drift’s...
by Michael Rodriguez | Aug 4, 2020 | Industry News
Terminus, a full-funnel ABM platform, has launched its Terminus Engagement Hub, aiming to provide data and attribution capabilities that allow users to connect their email, advertising, web and chat experiences under one unified hub. Features of the Engagement Hub...
by Michael Rodriguez | Aug 3, 2020 | Solution Spotlight
Brainshark, a data-driven readiness and training platform, has launched Readiness Scorecards that provide organizations with insights into the knowledge and learning progress of their sales reps, helping improve their sales coaching and productivity. Back-Of-The-Box...
