by Michael Rodriguez | Jun 10, 2020 | Industry News
FullCircle Insights, a marketing performance measurement provider, has launched a Digital Source Tracker program designed to help marketers glean insights on the effect of their digital campaign performance on revenue. Marketers who use FullCircle’s Response...
by Marjorie Romeyn-Sanabria | Jun 10, 2020 | Industry News
The COVID-19 health crisis was an unforeseen event with lasting, far-reaching consequences. The feeling of uncertainty is running high with the suspension of in-person B2B events. Marketers are wondering how they will acquire leads, and SDRs wonder if they can make...
by Michael Rodriguez | Jun 9, 2020 | Industry News
ZoomInfo, the business contact and intelligence platform, recently went public, providing more than 400 million pending shares and becoming one of the fastest-growing stocks in the IPO market. ZoomInfo entered the market with its initial public offering of 44.5...
by Michael Rodriguez | Jun 8, 2020 | Solution Spotlight
Chetu, a software development and support service company, has launched Custom Software Solutions, a contracting service designed for businesses to personalize their internal software for compatibility with their workflow and to promote their brand identity....
by Jodi Cerretani, RollWorks | Jun 5, 2020 | Demanding Views
We’re all familiar with the usual content flow for the first quarter of the year. It’s usually chock-full of titles such as “How to do XYZ in 2020” or “5 Top XYZ Trends for 2020,” — the list goes on. Hey, we did it too, because the first quarter is usually...
by Michael Rodriguez | Jun 3, 2020 | Industry News
SurveyMonkey, a survey development service platform, has unified its customer experience suites – including GetFeedback and Usabilla – under a singular platform. SurveyMonkey’s two CX platforms, GetFeedback and Usabilla, focus on analyzing buyer feedback to...
by Terry Moffatt | Jun 3, 2020 | Industry News
The allocation of market development funds (MDF) to channel partners is a common component of most vendors’ indirect sales programs. But at many companies, MDF initiatives are built upon opaque processes and generate uncertain results. Many channel managers...
by Marjorie Romeyn-Sanabria | Jun 2, 2020 | Demanding Views
B2B marketing teams are under pressure to provide digital, personalized experiences to reach audiences across the entire customer journey. However, many still struggle with alignment among internal teams to develop buyer-centric strategies and campaigns. Organizations...
by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Case Studies
6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading...
by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Industry News
According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or...
by Michael Rodriguez | Jun 1, 2020 | Solution Spotlight
B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads. BACK-OF-THE-BOX DETAILS B2Lead’s ABM...
by Michael Rodriguez | May 28, 2020 | Industry News
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B content creation and personalization. The Seismic Storytelling Platform is designed for personalized content creation, allowing...
